DC Lane are experts in Property Sales Marketing in Plymouth.
We understand that choosing a home is an emotional process where aspiration and necessity meet.
Our marketing strategies have been honed through experience to engage the heart and the head, using innovative & modern techniques.
We have access to 1000’s of buyers daily – our ultimate aim is to ensure every property looks superb & reaches the right audience – maximising the chances of success.
Before the shoot, we plan with our clients how to ensure the property is photo fit. We’ll cover choosing what possessions to leave on show, placing of furniture for best composition and if beneficial, options for physical or digital staging.
Our shot selection & editing style produces vibrant imagery that pops from the page and shows our listings in their most desirable light.
Given choice, audiences often watch video first– it’s an immersive medium that allows buyers to quickly build emotional connection with the property, improving the engagement of those who go on to view.
Developments in drone technology has made aerial footage affordable and is a beautiful, dynamic way to introduce listings. As well as being very alluring, it’s an effective tool that frames how a home sits within its geographical space.
Every home deserves to reach the most buyers possible.
Digital and Social channels generate the vast majority of enquires, but traditional methods still count.
We know how important it is in this day and age to promote properties properly through the correct social channels and our success proves we do this correctly.
Our Facebook, Instagram and You Tube channels continue to grow with heavy use from the younger demographic.
Together, our web advertising covers 99% of buyers looking online. We are members of Right Move, Zoopla, OnTheMarket, Boomin & Prime Location.
However, just a listing may not be enough. With 1.7 seconds to be noticed, standing out is key. Our premium listings grab attention and lead to an engaging showcase of every home.
Our website includes additional data to help inform. Buyers can find local schools and read Ofsted results as well as check broadband performance and much more.
Our Results are proven and our Property Sales Marketing in Plymouth is second to none
Many of the oldest methods still work including property boards, and the prominent window display at our contemporary office with its highly visible high street position in Mutley Plain.